How can a website work as a recruiter? For companies in the staffing industry, websites are designed to attract new clients and help source potential recruits.
As a result, it’s important to ensure your website is optimized to achieve both of these goals, engaging your site’s visitors and directing them to take a desired action.
Indeed, a website is a powerful tool that helps you attract new clients and find qualified applicants based on your requirements. But how can you put your website to work as an around-the-clock digital recruiter for your company?
1. Get the best platform for your staffing website development
WordPress is one of the easiest and most user-friendly platforms that allows you to create faster and better websites. It also helps you achieve your recruiting goals and provide many benefits as you go.
- Easy to Build: While the platform requires some getting used to, creating a WordPress website is not rocket science. The platform enables you to create your desired website with user-friendly drag and drop page builder options. No coding or technical knowledge is needed. Hassle-free options let you edit the pages quickly and maintain your recruiting blogs all in one place.
- Google-friendly: SEO is crucial as you create an enticing website. If you are not showing up on Google search, you are more likely to miss your potential client. WordPress can help you with SEO plugins and get you found on organic search results.
- Mobile-friendly: A mobile-friendly website is crucial. Right now, over half of all internet searches are on mobile devices. If you create a website that is not responsive, or mobile-friendly, then you are losing a large portion of your audience. WordPress allows your website to adjust accordingly with the various types of devices and perform better. And in many industries, job seekers are almost entirely available on mobile.
2. Make Your Website Engaging
If you plan to create a traditional staffing website that provides information and a contact form, then you’re not driving job seekers to apply or submit a resume. Engaging the website audience and telling them what to do next can guide them to the next steps. How do we tell them? The answer is through Calls to Action, or CTAs. Webpages with appropriately placed CTAs are more likely to have higher engagement rates. Each page must contain at least one CTA and can go up based on design and the options you provide to the visitors. Provide diverse possibilities to engage the audience and the content that can interest them for a long time on the page. Consider using a WordPress plugin that will show your site’s visitors other related blog posts they may be interested in. Provide a “subscribe” button displayed prominently on your page. Finally, use linked text and linked images to drive the visitors to the destination URL. The CTA should be clear, concise, action-oriented, and highly visible to the visitor.
3. Streamline your applications
As the world is evolving faster, people are losing patience and expecting everything as quickly as possible. No one has time to spend on lengthy applications. Make sure you eliminate all the unwanted information, remove questions seeking personal information, like SSN and birthdates. The shorter your application is, the better the chances of receiving applications.
4. Have an Effective Career Portal
Eliminate complexity, and make the process as simple as you can. From uploading job postings to retrieving applications, make sure everything is simple and easy. Your job board or career portal should create the best user experience and help your jobs get found.
Here are some crucial parameters you should be focusing on.
- User-experience: Besides CTAs, user interface and integration with customized search interfaces are crucial for creating a great user experience. Provide filter search by keyword, location, and more. Being mobile-friendly is another determining aspect. Provide an option to save the job searches and keep them updated with the new jobs through automatic notifications.
- Search Engine Optimization (SEO): Create a unique page and URL for each job to be visible on searches and direct the visitor. Jobs include Google for Jobs schema (structured data) markup.
- Social Recruiting: Share your jobs on social networks like Facebook, LinkedIn, Twitter, and other platforms. Jobs should contain your featured brand image when shared on social networks.
Start tracking your application source and keep updated with featured enhancements and software updates. Use widgets for integrating the job board into any page of your website. Regular maintenance checks can help you achieve recruiting goals.
Every good thing takes time, and so does your website — your digital, round-the-clock recruiter. Take time and experience the value of leveraging your website as a recruiter.