Case study

Overcoming Time & Distance to Hire Top Talent in New Terrain

 Lebara is one of Europe’s fastest growing mobile telecom companies, with five million active customers, 1,000 employees worldwide and operations spanning eight countries. With a unique vision to bring happiness to migrant communities, Lebara sought to expand to Chennai, India.

The Need

Setting out to open a services center in Chennai, India, Lebara needed to overcome several challenges. Obstacles included hiring a large, skilled local workforce in just six months, while navigating unfamiliar hiring practices in a market where its brand was not known. Additionally, Lebara had to manage everything from a main office 8,000+ kilometers away.

The Challenges


Hiring a skilled local workforce in just six months


An intensive hiring push from 8,000+ km away


Unfamiliar hiring practices in a new market


Attracting top talent with an unknown brand


The Solution

Understanding that expertise in Chennai’s local market was essential to finding, recruiting and onboarding strong talent, Lebara and its dedicated strategic talent management partner, RTM, sought a partner that specialized in complex global talent acquisition needs. Recognizing 247Hire’s ability to both architect and execute solutions in a close partnership, Lebara selected 247Hire to spearhead expansion into Chennai.

With a focus on collaboration and business advisory, 247Hire put a cross-cultural approach in motion to ensure both London and Chennai and all stakeholders received the support and information they needed. Together with Lebara’s HR team and RTM, 247Hire:

  • Established a global recruiting team with resources in both London and India to analyze the Chennai talent market.
  • Educated Lebara’s hiring managers on differences in talent acquisition procedures, customs and conventions.
  • Established feasible protocols for Chennai job requisitions, talent engagement processes, salary ranges and hiring timelines.
  • Mobilized on-the-ground recruiting resources in Hyderabad to source talent and funnel candidates to Lebara’s hiring managers.
  • Built a new Chennai recruitment lifecycle and hiring toolkit from the ground up.
  • Recruited and placed a recruitment specialist on site at the Lebara services center in Chennai to support onboarding and create a smooth ramp-up of the new workforce.

Reflecting on 247Hire’s approach, Lisa Kelly, Head of Talent and Resourcing at Lebara, says, “What stood out about 247Hire was that despite their extensive experience mobilizing recruiting solutions in locations across the globe, their first order of business was consulting and collaborating in person with us and with RTM to understand our unique hiring opportunities and challenges in Chennai. The open and collaborative discussions we had among our hiring managers in London, RTM’s recruitment experts and the Lebara team are what set us up for success and ensured the recruitment strategy was carefully aligned with our needs.”

The Impact

Over the course of a concentrated nine-month hiring push, the 247Hire team filled a wide range of hard-to-fill professional and technical roles, engaging local talent and managing nuances within a complex job market. Roles included:

  • CRM Campaign Executives
  • Revenue Assurance, Fraud & Payments Analysts
  • Senior Revenue Assurance & Fraud Manager
  • Project Managers
  • Accounts Payable
  • Accounts Payable Supervisor
  • Accounts Receivable
  • Management Accountants
  • Finance Controller
  • Destination Manager
  • Business Intelligence Support
  • Technical Support Engineers
  • Head of Content Marketing and Acquisitions
  • Operations Analyst
  • Compliance Analyst
  • Senior Graphic Designers
  • Lead Graphic Designer
  • Onsite Partner Manager

247Hire’s efforts resulted in 356 carefully vetted candidates, 98 interviews, 40 job offers and 30 new hires, successfully achieving Lebara’s goals.

“It’s not an exaggeration at all to say we could not have succeeded in building our talented Chennai team without the global recruitment guidance and expertise of 247Hire. It was a tremendous business and cross-cultural challenge for us and an essential opportunity for growth that has made us a bigger, better business.”

Lisa Kelly

Head of Talent and Resourcing, Lebara

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